Thoughts on XR across mining, construction, healthcare, logistics, and more. Practical guides, case studies, and product updates.
Web-based Augmented Reality is reshaping retail by letting customers interact with products in real-world context, instantly, through the browser. From virtual try-ons and in-room previews to interactive packaging and gamified loyalty experiences, Web AR removes friction from the buying journey while increasing confidence, engagement, and conversion.
Immersive VR training is being adopted across high-risk industries to reduce incidents, improve readiness, and minimize downtime. Here's how it works in practice.
XR digital twins are moving beyond buzzwords. This article explains what they actually are, how industrial teams use them today, and why adoption is accelerating across mining, construction, and manufacturing.
Paper manuals and static PDFs were never designed for the realities of modern field work. In high-risk, time-critical environments, augmented reality work instructions provide real-time guidance that reduces errors, improves safety, and ensures consistent execution.
Managing pain is not only about treatment, but about how patients experience care. Research shows how immersive VR therapy helps patients feel calmer, more in control, and better able to tolerate difficult procedures, while giving clinicians a scalable tool to support emotional wellbeing.